STEP 1. Download & Use FREE Planning & Implementation Tools:

• 16 Week Tradeshow Planning & Management Tool (Excel spreadsheet)
• Exhibit Budgeting & Cost Control Tool (Excel spreadsheet)
• Exhibiting & Financial Performance Metrics Tool (Excel spreadsheet)

STEP 2. Schedule & Complete Strategic Planning Exercises at Recommended Time Frames:

• Define Your Outcomes – 16 weeks prior to the show
• Identify & Attract Your Ideal Visitors – 12 weeks prior to the show
• Manage Your Visitor’s Experience – 10 weeks prior to the show
• Lead Management – 6 weeks prior to the show
• Measure Your Performance & ROI – 4 weeks prior to the show & update after the show

STEP 3. Learn and Fill Knowledge Gaps by Watching Webinars at Recommended Time Frames:

• NEW LIVE!! How to Take Full Advantage of Your AAPM Exhibit Marketing Opportunity
  View Presentation Download Workbook
  With the pandemic rebound in full swing for live events, now is the perfect time to step back and take a fresh look at how you can get even more from your AAPM exhibiting investment along with increasing your brand visibility and engagement with medical physicists at the meeting and year-round. In this all-new and timely exhibitor learning experience, tradeshow productivity expert Jefferson Davis and the AAPM team will share proven-effective exhibiting productivity insights and strategies along with overviewing AAPM marketing opportunities that can help you increase your brand visibility and get even more from your exhibiting investment.
• Thrive Live! How to Safely & Successfully Re-Enter Live Exhibiting
  View Presentation Download Workbook
  In this strategic exhibitor educational session, 30+ year expo veteran and North America’s leading exhibiting productivity expert, Jefferson Davis of Competitive Edge, will introduce you to his Exhibit Marketing Process. This proven-effective process will help you assess your current/previous level of execution and identify specific areas to focus on as you prepare for your triumphant return to live expos.
• Inside the Exhibiting Numbers: Budgeting, Managing Costs, Measuring & Reporting Exhibiting Performance, Value and ROI
  Target View by: 20 weeks before the show
  Discover the what, why and hows of controlling costs and measuring exhibiting performance, value and Return on Investment, to cost-justify, achieve and report exhibiting ROI.
  View Presentation Download Workbook
• Experiential Marketing: How to Better Meet Scientific/Medical Attendees’ Needs Through In-Booth Demonstrations and Presentations
  Target View by: 14 weeks before the show
  Learn the primary reasons medical/scientific healthcare professionals attend meetings and how they want to interact with exhibits. America’s leading tradeshow expert, Jefferson Davis, will provide step-by-step directions and examples of how to create effective in-booth learning experiences that more effectively meet attendees learning and shopping needs.
  View Presentation Download Workbook
• Building Brand Awareness & Driving Qualified Booth Traffic: How to Attract Enough of the Right Attendees to Your AAPM Exhibit
  Target View by: 12 weeks before the show
  View this replay to learn the why’s and how’s of effectively pre-promoting your company and exhibit. Jefferson Davis, tradeshow expert, will provide direction in how to develop a pre and at-show marketing plan integrating multiple marketing media.
  View Presentation Download Workbook
• Tradeshow Social Media Best Practices: Using Social Media to Build Your Brand and Drive Traffic
  Target View by: 10 weeks before the show
  When used properly, social media can be an extremely effective media for building your brand and driving qualified booth traffic. Research finds that most exhibitors are not taking full advantage of this free marketing opportunity. View this educational webinar to learn the best tradeshow practices for using Twitter, Facebook, LinkedIn, YouTube, and Instagram more effectively.
  View Presentation Download Workbook
• Secrets of the Aisles: Critical Skills Every Booth Staffer Must Know to Improve In-Booth Visitor Interactions & Leads
  Target View by: 10 weeks before the show
  86% of booth staffers have never received a single hour of skills training in how to manage visitor interactions in the challenging tradeshow environment. This forces them to make behavioral and communication errors that reduce booth traffic, limit the quality and quantity of leads, and negatively impact ROI. View this information rich session with America's leading exhibit staff trainer to gain perspectives and practical interactions skills that will turn your booth staff into a competitive advantage.
  View Presentation Download Workbook
• Improving Tradeshow Lead Management for Better ROI
  Target View by: 8 weeks before the show
  Learn the important connection between lead management and exhibiting ROI. Tradeshow expert, Jefferson Davis will also present best practices for improving lead quality and sales conversion.
  View Presentation Download Workbook

STEP 4. Gain Additional Ideas & Insights by Reading Success Tips & White Papers:

Plan for Success:

• Three Important Questions Your Boss May Ask You
• Two Important Outcomes Your Exhibit Program Should be Delivering
• 32 Ways to Reduce Exhibiting Costs
• Planning to Win – Exhibiting by Objectives

Promote Your Participation:

• Integrating Social Media into Your Exhibiting Program
• Making Sponsorships Support Objectives and Deliver Measurable Value
• How to Rewrite your Exhibitor Listing to Drive Traffic
• High-Impact Pre-Show Marketing

Create an Effective Exhibit:

• So Why Should an Attendee Visit Your Booth
• A Worthy Destination – How to Design a More Effective Booth

Prepare Your Staff:

• How Many People Should Staff Your Booth
• Conducting Effective Pre-Show Staff Meetings
• Tradeshow Attendee Rules of Engagement
• Staffing for Success

Lead Management:

• CEIR Industry Insight Report: How Exhibitors Can Improve Lead Quality and Sales Conversion
• Improving Lead Quality by Asking the Right Questions and Capturing More Information
• Closed-Loop Lead Management

Measure Your Performance & ROI:

• How to Create an Exhibiting Performance & ROI Report
• Exhibit Measurement Made Easy

STEP 5. Use the “Ask the Tradeshow Experts” email Q&A

AAPM has made special arrangements with Jefferson Davis, America’s leading tradeshow productivity expert. You can submit questions on any exhibiting topic. Mr. Davis or one of his team of tradeshow experts will respond within 24-48 hours.

Submit your question now: jefferson@tradeshowturnaround.com